On December 18th, the final day of FIFA World Cup 2022™, Hisense Global Partner Conference successfully landed in Qatar. Its global partners joined together for this event to prepare for their journey to a new stage of development. Meanwhile, Mr. Jian Zhou, Chinese Ambassador to the State of Qatar and Mr. Nick Brown, FIFA SVP-Commercial Partnerships, also attended the event, and each sent their warmest wishes for the success of the conference.

Dr. Lan Lin, Chairman of Hisense, delivered a speech entitled To Be the Top Player at the conference. In his speech, Dr. Lin delightedly announced Hisense's unprecedented visibility as an official sponsor during this tournament and spotlighted its steady growth in the past four years.

According to Dr. Lin, Hisense's overall strength and competitiveness have reached a new level, with its sales revenue preliminarily estimated to increase from US$18.1 billion in 2018 to US$27 billion this year. Besides, the B2B industry has also gradually become a new growth sector for Hisense's international business, which has increased Hisense's brand awareness at a compound annual growth rate of 10%, according to Ipsos. Another highlight of Hisense's achievements lies in its enhanced operation capability. By incorporating the local culture and Hisense management philosophy, Hisense has successfully built 66 overseas companies, 23 R&D centers and 31 production bases, striking gold in the global markets.