The Sanya Tourism Promotion Board (STPB) has partnered with esee Model Management to jointly organize the "GenZ Top Model Contest 2022", which officially kicked off its grand final on Dec. 19 in Sanya, the most popular tourist destination on China's Hainan Island.

    With a theme of "Enjoying the fashionable Sanya", the STPB aims to diversify tourism and add some touches of fashion that are particularly popular among young tourists through the top model contest. The contest is deliberately designed to cater to Generation Z ("GenZ") — those who were born between 1990 and 2010. As part of the efforts to lure young tourists and boost tourism development, only GenZ talents are eligible to participate in the top model contest.