In Lieshita Community, Pukou District, Nanjing City, the anchors of the live streaming base in the "Hong Business Zone" are falling over each other in their eagerness to promote Xinjiang delicacies from the "Xinjiang Fragrant Nang and Baked Bun Shop" on TikTok, sending the shop propelled into Internet fame.

"Now I can sell 100 more pieces of nang bread each day, that means 400 yuan more than usual. Unexpectedly I've basically become an influencer on social media," Urayim Kari, the store owner, said with excitement.

Urayim Kari and his wife came from Kashgar, Northwest China's Xinjiang Uygur Autonomous Region. At first they ran a mobile snack stall in Lieshita Community for ten years. To help the migrant couple to develop their own business, the community gave them support to open a snack shop in 2019. Now live streaming makes their business booming.